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2025 - A Year of Hope for Elephants after Decades of Horror

Diana February 24, 2025

Today’s blog post was written by the award-winning British lawyer and fierce elephant welfare champion, Mr. Duncan McNair. We invite you to grab a cup of coffee and your phone so that you can take some important steps today.

In 2000, Andrea Taylor, a student nurse aged 20, was sitting with her father and her sister Helen in the front row of an elephant rodeo show at Nong Nooch Village Garden in Thailand. Dozens of Asian elephants and their babies were being forced to perform endless tricks and games at the point of a bullhook, a wooden pole with a fierce hook and spike at the end, used to stab, rip and terrify the animals into all manner of unnatural acts.  Just the same, 8 or even 10 times a day, day after day without end, were the creatures being driven to perform for tourism fun and profits, to the point of exhaustion and despair. One mighty tusker elephant was stabbed one time too many. Helen saw its eyes roll, it braced, then rushed the small group and tore its tusks several times into Andrea’s chest and Helen’s abdomen. Andrea died two hours later. Helen and her father just survived their injuries. He died three years later, broken in spirit.

 

Twenty five years later, in early 2015  22 year old Spanish student Blanca Ojanguren García was violently killed following an attack by an elephant at another notorious tourist resort, also in Thailand, the ill-named “Elephant Care Centre” at Koh Yao. Washing an elephant seems a benign activity. But elephants are wild animals and remain so when brutally taken as babies into tourism, their protective mothers killed in front of them. They live a life of isolation, violence, injury and despair. Constant pressure and a continual press of people and demands upon them, enforced with stabbing and screaming, snaps their patience.

Brutal training and exploitation: the reality of elephant tourism in Asia. Asian elephants suffer for tourism. Support organizations fighting against elephant abuse in tourism.

In the quarter century between these two violent and fatal tragedies endless more elephant attacks on humans have occurred. Yet the market in brutal animal tourism ever expands, the UK playing a disproportionately large and shameful role. Today Nong Nooch Village Garden is enormous and expanding. Elephants and extraordinarily rare tigers are brutally treated for tourism fun. And today 120 UK travel companies are advertising trips to that brutal place.

 

I founded Save The Asian Elephants (STAE) ten years ago this month to try to change things, above all by the compulsion of law replacing decades of broken promises by unscrupulous businesses profiting from the horrors. Every year millions of vulnerable animals suffer agonising harm and death in exploitative tourist venues. STAE has so far identified 1,200 travel businesses in the UK profiting from advertising of 300 brutal elephant venues abroad. 800 humans, mostly tourists, have been killed when captive abused elephants are provoked, a further 1,000 catastrophically injured. In addition to elephants, other species such as apes, lions, tigers, bears, horses, donkeys, dolphins are amongst those brutally beaten, stabbed and worked to death. Many of these are species driven now to the brink of extinction. All the legacy of a reckless, unregulated market.

 

Elephants don’t willingly ride people on their backs. It is something they are brutally trained for. This abuse starts as early as six months old and it lasts for a lifetime. Do you see why we greatly oppose elephant rides and elephant shows or any sort of performance?

Photo credit: Save the Asian Elephants

STAE has pioneered world-first new measures into law to replace brutal animal tourism with ethical practices and compassionate sanctuaries. The Animals (Low-Welfare Activities Abroad) Act has attracted overwhelming public and Parliamentary backing when becoming law in 2023.  When implemented, the new law will prohibit the sale or advertising of venues abroad that harm vertebrate animals. Other countries are then likely to introduce similar bans. But despite passing into law nearly 18 months ago the Act is still to be implemented. Why the delay?

 

STAE has built a coalition of over100 animal protection organisations from the UK and across the globe. They have contributed to a comprehensive and compelling dossier of evidence of the abusive animal tourism practices happening daily abroad and that are being currently advertised in the UK. Despite this detailed evidence that we have submitted to the UK’s Environment Secretary Steve Reed early last year, Government has still not implemented the law. Why is this?

 

Powerful commercial travel groups are delaying Government’s process of listing the banned activities by lobbying Government for the law’s intended protection to be watered down and dissipated away.  They have proved the greatest obstacle to real change for the animals, and the humans too who lose their lives when the animals can take no more and attack. They are not keen to publicly engage. This is shown by the only invitee to a recent session of the Children’s Parliament in Westminster convened to discuss these issues failing to attend being ABTA – the Association of British Travel Agents. It’s thousands of corporate members sell 90% of package holidays out of the UK. Members pay ABTA a subscription to look after their commercial interests.  Yet today STAE identifies 84 ABTA members promoting brutal elephant holidays alone, aside from those harming many other species. Attempts to persuade and encourage ethical practices have been in vain. The compulsion of law is long overdue.  

 

It is STAE’s mission to see these measures introduced as law in all nations fostering an unscrupulous market in abusive animal tourism.

 

STAE NEEDS YOUR HELP AT THIS CRITICAL TIME. Please visit stae.org/help-us and:

1. Donate to STAE (QR code attached). We are all volunteers. We take no pay but incur many expenses in keeping our work going;

DONATE

2. Sign our world-record petition;

SIGN OUR PETITION

3. Contact STAE to help!  

CONTACT US

Thank you!

 

See this short guide to the Act, its meaning, scope and global importance: Landmark New Animal Protection Law Explained - STAE

 

Save The Elephants CEO Duncan McNair is fighting a long legal battle to protect Asian elephants from exploitation.

Save the Asian Elephants, CEO, Duncan McNair is an award-winning lawyer helping end cruel abuse and exploitation of Asian elephants.

Duncan McNair is a practising lawyer and founder and CEO of Save The Asian Elephants. In 2023 and again in 2024 STAE was named amongst the world’s 10 greatest charities for the impact of its work for elephants. Duncan was recently awarded the prestigious “Legal Hero of the Year 2024” by the Law Society of England and Wales for his legal and charitable work, out of 220,000 eligible lawyers.

 

In Asian Elephants, Eco-tourism, Elephants, Helping Captive Elephants, Responsible Tourism, Wildlife Friendly, Vegan Tags Asian Elephant, Responsible Tourism, Thailand, Elephant Rides, Elephant Trekking, Elephant Tourism
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Responsible Elephant Tourism in Asia: Supporting Conservation and Ethical Practices

Diana July 21, 2024

The practices surrounding elephant tourism vary widely, and not all are beneficial to these gentle giants. As travelers, it's crucial to understand how to engage with elephants responsibly, ensuring our interactions contribute positively to their wellbeing and conservation efforts and not to exploitation and cruelty.

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Tags Asian Elephants, Elephant Tourism, Animal Welfare, Thailand, Nepal, Elephant Rides, Sustainable Tourism, Green Travel
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Photo by Raissa Lara Lütolf (-Fasel) on Unsplash

Endangered Asian Elephants Eating Deadly Trash? 3 Things You Probably Didn't Know

Diana February 28, 2022

Endangered elephants in Sri Lanka are losing their habitat every day. As a result, they go into the dumpsters that are within wildlife areas, those same areas which used to be their homes. Over 300 Asian elephants roam around these lands in search of food. Thirty have died already. Will you give them a hand?

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Tags Elephants, Environment, Sri Lanka
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This is an image I took during a trip I took to Chitwan, Nepal. Sadly, the elephant safari rides are widespread and popular. Look closely at the right hind leg of the elephant. A big scar where she has been consistently chained is evident.

This is an image I took during a trip I took to Chitwan, Nepal. Sadly, the elephant safari rides are widespread and popular. Look closely at the right hind leg of the elephant. A big scar where she has been consistently chained is evident.

Ending Elephant Tourism Cruelty in Our Lifetime - Is it Possible?

Diana April 26, 2021

Some 32 million people around the world support a campaign driven by Save The Asian Elephants (STAE) to stop elephant tourism cruelty. But why is this the case? Isn’t it fascinating watching them perform, bathing with an elephant or even riding one? You’ll be sure never to support this type of entertainment after you learn what these elephants had to go through.

Join me this week as I share a positive way in which we believe you have made a difference towards potentially ending elephant tourism cruelty in our lifetime.

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In Elephants, Asian Elephants Tags Elephants, Elephant Rides, Elephant Tourism, Captive Elephant
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Why This British Lawyer is Urging New Laws to Protect Asian Elephants, and Getting Closer

Diana March 8, 2021

Why is One British Lawyer Urging the UK Parliament to Change the Laws and Protect Asian Elephants? Can COVID-19 provide a new and better way to relate to elephants in captivity? Today we talk to the prominent British lawyer, Duncan McNair, founder of Save The Asian Elephants nonprofit, urging the UK Parliament to protect Asian elephants and to stop tour companies from promoting cruel forms of entertainment. You’ll feel inspired and empowered to stand up for elephants!

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A remarkable feel-good story on how over 100 working elephants went back to their forests thanks to the US nonprofit Gentle Giants.  Image: Gentle Giants

A remarkable feel-good story on how over 100 working elephants went back to their forests thanks to the US nonprofit Gentle Giants. Image: Gentle Giants

106 and Counting - How two Dedicated Women Are Helping Elephants Return to Thailand's Forests

Diana December 30, 2020

When COVID-19 temporarily shut the tourist industry in Thailand, Gentle Giants founders, Colby Steiner and Diana Muñoz, found a way to keep those elephants who had started the long journey back to their villages in their forests. The goal is to keep them safely there, all 106 of them for good.

Read their story. Spoiler: Bookmark this page, you will want to be a part of it too!

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In Asian Elephants, Eco-tourism, Helping Captive Elephants, Responsible Tourism Tags Elephants, COVID-19, Forests, Gentle Giants, Nonprofit
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This is the photo of Lucky Kali, a beautiful 60 year-old elephant who was the first to be rescued from tourist exploitation in Chitwan, Nepal © Image: Association Moey

This is the photo of Lucky Kali, a beautiful 60 year-old elephant who was the first to be rescued from tourist exploitation in Chitwan, Nepal © Image: Association Moey

How to Use Our Creativity to Help Animals in Times of COVID-19

Diana March 23, 2020

Creativity is a positive outlet. It has the power to help us deal constructively with fear and to help us overcome anxiety.

In this week’s blog post I talk about using our creativity to help animals in times of COVID-19. Whether we want to raise funds for a specific organization or project or to increase awareness about the plight of elephants in Asia, creativity allows us to reach a broader audience through a more personal and imaginative approach.

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In COVID-19, Elephants, Vegan, Help Others in Need Tags COVID-19, Helping Animals in Need, Creativity with a Purpose, Captive Elephant
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Photo by Deb Dowd on Unsplash

Photo by Deb Dowd on Unsplash

What is Elephant-Friendly Tea?

Diana November 25, 2019

How are elephants connected to the tea we drink? Is there a way to enjoy a nice cuppa while being more elephant-friendly? In this week’s article I will explain what elephant-friendly tea is and how it protects elephants in India. I will also provide a list of companies that have partnered with this elephant-friendly farm in Assam to source their leaves.

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In Asian Elephants, Wildlife Friendly, Tea, India, Eco-tourism Tags Elephant-friendly Tea, Assam, Human-Wildlife Conflict, Wildlife-friendly products, Elephant Origins Tea Co., University of Montana, Tenzing Bodosa
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How to Be an Elephant-Friendly Tourist in Nepal - Etiquette Tips & Animal Welfare Approved Sites

Diana September 9, 2019

The number of foreign visitors arriving in Nepal has increased by almost 40% in the past three years, according to local Nepalese media. This means that there will be more demand for local services and goods to cater for the increasing number of tourists. Among those services, elephant rides will continue to be offered as part of the “experience”. What does that mean to captive elephants and their welfare?

In this blog post we thoroughly explain why the humane and ethical alternatives to elephant rides should be considered on your next trip to Chitwan, Nepal. You will also find useful etiquette tips to visiting the national park as well as an array of vegan options and the review on Nepal’s only elephant-friendly eco-resort (animal welfare approved!).

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In Elephants, Green Travel, Responsible Tourism Tags Green Travel, Vegan Travel, Chain-Free Corrals, captive elephants, Eco Tourism, Responsible Tourism, Nepal, Elephant Rides, Elephant Trekking
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This photo was taken during my recent trip to Chitwan, Nepal. Image © Diana, The Elephant Soul

This photo was taken during my recent trip to Chitwan, Nepal. Image © Diana, The Elephant Soul

5 Trusted Organizations Promoting the Humane Treatment of Elephants in Asia

Diana September 2, 2019

These 5 trusted organizations are recognized for the humane values they promote and for their legitimate concern over the welfare of elephants living in captivity. Their work is crucial  to ensure that they continue to support an ethical treatment of elephants in their areas of influence.   All of them are registered non-profits.

Learn what they’re doing to help elephants in India, Thailand, Nepal and Laos and why they need your help today.

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In Responsible Tourism, Green Travel, Elephants Tags Elephants, Vegan Travel
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These happy elephants live their life in retirement at Nepal's only elephant-friendly resort. This place is Tiger Tops in Chitwan National Park. Image © Diana, The Elephant Soul

These happy elephants live their life in retirement at Nepal's only elephant-friendly resort. This place is Tiger Tops in Chitwan National Park. Image © Diana, The Elephant Soul

What is Happening to Asia's Elephants and Why Should We care - 5 Reasons Why They Need Us to Take Action Today

Diana August 20, 2019

When ethical principles become the basis of our decisions, the tourist industry in Asia will have to yield and change their practices. Some have already done so! There have been new developments and I’m excited to share the information of those venues offering ethical and humane elephant interactions in Thailand, Cambodia and Nepal. No elephant rides of course!

Come join me as I also share 5 reasons why we should be [truly] concerned about Asia’s captive elephants and 5 ways in which we can all help.

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In Elephants, Green Travel, Responsible Tourism, Captive Elephants Tags Elephant Trekking, Elephants, Elephant Rides, Vegan Travel
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Lucky Kali taking a dust bath.  She is the first working elephant in Nepal to ever retire. Image © Association Moey

Lucky Kali taking a dust bath. She is the first working elephant in Nepal to ever retire. Image © Association Moey

Fun Ways to Give on World Elephant Day - 10 Companies Supporting Elephant Welfare Around the World

Diana August 12, 2019

Throughout my years as an advocate for elephants living in captivity, I have come to know about the elephant welfare organizations shared here and believe their work is sound and much needed in the areas where they’re located. Additionally, I have researched each of the companies listed here to make sure that I include them as responsible alternatives for fun gifts to consider giving out on this World Elephant Day.

Thoughtful gifts and donations in honor of our loved ones also help spread the word about the elephant cause. Check these out.

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In Elephants, Green Travel, Responsible Tourism Tags Eco Tourism, Elephants, Elephant Rides, Expat Living, Vegan, responsible travel, Responsible Tourism, Green Travel, Chain-Free Corrals, 2019
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This is one of my fondest memories of my visit to Tiger Tops Elephant Camp in Chitwan, Nepal. You won’t find another place like this in Nepal for three simple reasons: 1) Elephants are never chained 2) Tourists are not allowed to ride them 3) The in…

This is one of my fondest memories of my visit to Tiger Tops Elephant Camp in Chitwan, Nepal. You won’t find another place like this in Nepal for three simple reasons: 1) Elephants are never chained 2) Tourists are not allowed to ride them 3) The incomparable heavenly green areas in which they’re kept.

Elephant Cruelty - 5 [Tried] Effective Ways to Turn your Sadness into Purpose

Diana March 4, 2019

Are you an elephant lover? Do you want to get involved in this cause but are afraid of feeling overwhelmed or helpless? If so, this post if for you. Here we will discuss what are some ways in which we can use those uncomfortable feelings to be of service to elephants in need.

Here are 5 -tried- effective ways to turn our sadness into purpose. You can try any of these today!

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We all love elephants, so why can’t we ride them?

Diana February 18, 2019

Tour operators, travel agencies, resorts and elephant handlers around Asia offer tourists the “exciting” opportunity to ride an elephant . Many say it is the “green way” to experience nature and spot wildlife. However, this is far from ideal as these elephants are kept in miserable conditions in order to work for tourists. Many have complained in online forums that the elephants were mistreated and beaten during the ride, or that they felt very guilty because they saw the elephants tightly chained afterwards. Most wish they had known before about the issue.

You can put your compassion into action. Here are the most appropriate ways to interact with elephants in captivity.

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In Helping Captive Elephants Tags Green Travel, Responsible Tourism, Elephants, Elephant Rides, Nepal, Elephant Trekking, Eco Tourism, Asia, responsible travel, captive elephants, Vegan Travel, Chain-Free Corrals
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The Emotional Lives of Elephants - The Elephant Soul Blog.png

The Emotional Lives of Elephants: 3 Facts that Make Elephants as Admirable as Humans

Diana January 21, 2019

It is widely known that elephants are kind, patient and gentle sentient beings; but do we know the depths of their wisdom, compassion and loyalty?

The purpose of today’s article is to share bits of research and evidence on what makes elephants so extraordinary and why we, as expats, women and caring humans, need to do more to protect them. The first thing we can do when we travel to Asia is not participate in elephant rides or elephant shows.

Read on to find out more about the emotional lives of elephants.

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In Responsible Tourism, Captive Elephants, Elephants, Green Travel, Expat Living Tags Vegan, Vegan Travel, Elephants, Responsible Tourism, Expat Living, Captivity, Nepal, Compassion
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This photo was taken during one of my visits to Tiger Tops Elephant Camp in Chitwan, Nepal.

This photo was taken during one of my visits to Tiger Tops Elephant Camp in Chitwan, Nepal.

Are you an Elephant-Friendly Tourist? Find out with these 5 Do's and Don'ts + Free Guide

Diana December 31, 2018

Multiple conservation and animal welfare organizations around the world have done studies, conducted comprehensive research, carried out undercover investigations, and gathered sufficient evidence to show the gruesome side of captivity that most tourists don't get to see. Countries like Thailand, India, Cambodia, Nepal, Sri Lanka, Malaysia, Myanmar, Indonesia, Vietnam and Bangladesh use elephants for profit in different ways. 

Here’s what you can do today to help these beautiful animals, plus a free Elephant-Friendly Tourist Guide that you can share with those who are planning a trip to visit elephants.

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